SOCIAL

Our founder was at the forefront of paid social as it emerged as a new channel, and has won a handful of performance marketing awards along the way.

Those years of experience whilst representing blue chip brands in highly competitive industries pans retail, gambling and finance is paramount to the successful running of campaigns today.

We take a marketing approach to campaign management and use AI to assist. It isn’t a case of simply implementing all of the optimisation suggestions from the platforms; that is not something we would not recommend.

Instead, AI-assisted ad ideas and optimisation suggestions for platforms such as Meta Ads, Pinterest, LinkedIn helps us to manage things more efficiently, often reducing spend wastage and improve overall campaign performance.

AI helps us to prioritise workloads and leads to better results whatever the required goals.

Paid Social Assisted by AI

  • Impact Ratings

    Our AI tools rate each optimisation suggestion as either high, mid or low impact and a list of opportunities is regularly outputted to improve performance, reduce spend waste, implement best practices and suggestions for improving the structure.

  • Identification of Opportunities

    AI-enabled tools list opportunities such as ad extensions, budget impression share issues and conflicting negative terms.

    It also offers ways to improve performance, enabling us to deal with optimisations quicker, including highlighting disapproved ads, quality score issues, responsive search ads recommendations, ad groups with too many keywords and more.

  • Automated Optimisations

    We can also automate optimisations by setting complex rules based on required outcomes (for example RoI) and creative rules in order to pause or activate ads automatically or to a schedule.

FIND OUT MORE

We would love to talk to you about how our AI-driven services help to manage paid social better.